Selling at a Craft Fair?

Here are some things that you need to do or bring to have a successful event:

  • Check in with the venue and fair coordinator – get the details on the facility, fees, how much space you’re allotted, if you’ll have power, what time to get there, etc. Don’t just guess, get the right information.
  • Plan a list in advance – write down everything you need to bring at least a month out. This alleviates stress leading up to the day of the event. I worked on gathering what I needed without being in too much of a rush.
  • Bring a copy of your Business License – If someone is checking for valid businesses, you need to be ready. I made a simple photocopy of mine and kept it at the bottom of papers on my clipboard. No one asked at my event, but I was covered in case!
  • Greet everyone kindly! – Good customer service from the first moment sets the tone for their visit to your booth.
  • Food/drink – this is very important, especially if you don’t have a booth helper. We had a cooler with ice to keep snacks and drinks cool. This way I didn’t have to keep leaving my area to get a snack or drink. You need to keep your energy up!
  • Easy-up Tent – if you’re at an outdoor festival, this is a must! You can operate rain or shine.
  • Administrative materials – you can never go wrong with bringing bags, scissors, tape, tags, pens, calculator, notepad, etc. Be well prepared.
  • Credit card reader – To keep up with customers in today’s world, you have to be willing to accept credit cards. I purchased a card reader, but did not get it set up in time for my event. Thankfully I only lost one sale because of this, but in the future it could be more! That won’t do. Accepting credit gives customers more options than just cash.
  • Have a shop sign or banner – Customers like to know what they’re coming up to and it will help them decide if they want to check out your items. Get creative and make them curious. I found that my signage helped draw in foot traffic, for sure.
  • A chair – simple enough. Bring a chair to sit on in between customers and give your feet and back a break.
  • Something to work on – If you make items you can work on anywhere, bring them! I spent time working on painting wooden signs. I think this element really shows your dedication and the handmade quality aspect to your crafts. Customers seeing you work can help them appreciate the work involved.
Photos from my first craft fair (Homestead Festival).

This is not an exhaustive list of musts, but they are all definitely important things to think about when participating in a craft fair or festival! I found these were most beneficial to the first craft fair I participated in, and plan to continue to utilize them all for future fairs! By making sure you have what you need, you will be comfortable and better prepared to meet your customers’ wants and needs. In turn, this helps you make the sales!

 

Good luck!

 

Do you have goals to sell at a craft fair? Have you already sold at a fair before? Please let me know if you have any questions, or additional tips to share!! I’d love to hear from you.

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